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    SEO Tips and Tricks

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    disha

    Posts : 15
    Join date : 2011-01-19

    SEO Tips and Tricks

    Post by disha on Tue Mar 08, 2011 5:21 am

    SEO is the process of improving the visibility of a website or a web page in search engines. With Google commanding nearly 2/3 of all Internet searches in August 2009 – SEO trends are determined mostly by what works or not for Google. Search engine optimization is useless if you don't know what you're trying to optimize: in this article we share with you the do’s and don’ts of SEO.

    1. Choose the right keywords
    Keywords are critical in turning searches into leads; therefore it’s crucial to accurately select them. Many companies futilely endeavor to get a top placement by using broad keywords. Not only does this fail in generating traffic given that users rarely search for broad terms but it also lowers SERP (Search Engine Result Page) ranking. Google calculates the number of times users didn’t choose a listing and the number of times they returned to the search results to choose a different website.

    On the other hand, using long-tail keywords (phrases of two or three words) boost SERP ranking. Specific phrases like ‘Rent flat in South Delhi Sulekha’, ‘Buy Reebok Jacket Men Size XL eBay’ are more effective than vague terms like ‘rent flat’ and ‘Reebok jacket’. In addition to this, one should also add keywords to the site's URLs instead of using generic URLs such as www.domain.com/?pageid=12.

    Various keyword-research tools help in the selecting the best terms for SEO. The free Google AdWords Keyword Tool and SEO Book Keyword Suggestion help you gauge how frequently keywords are searched and how competitive a keyword is. Besides employing organic or free techniques, many companies invest resources to find the best keywords. Sponsored Ads and paying for high end design and usability are common SEO practices.

    2. Original website content
    Distribution of keywords on a page is as important as their selection. When the entire context of a page is about a particular subject, chances at getting noticed by search engines increases. Therefore, optimizing each page for a particular keyword (and its synonyms) increases the relevance of a page.

    Another SEO tip is using keywords in the page's HTML title tag. Search engines emphasize on title tags when determining a page's relevancy to a query. Ideally, the title tag and the Meta description should be 65 and 250 characters respectively, including spaces and punctuation.

    A well-written, unique and correctly spelled content matters most in SEO. Although Google auto-corrects search words, typos can translate into huge losses in ecommerce sites like eBay where no one bids for ‘Tiffanny’ bracelets. According to Tanuj Nigam, Co-Founder and Director of Bindaas Bargain.com, India’s first daily deal e-shop, “Keywords need to be free of spelling errors, except in cases where the incorrect form of a words is more popular than its standard version.

    For example, Genealogy, Tattoo and Britney Spears are largely misspelled as Geneology, Tatoo and Britany Spears. In such cases, it’s wiser to include both the spellings as keywords. Being a colloquial, users often misspell our domain name as ‘Bindass’ Bargain instead of ‘Bindaas’ Bargain. To counter this, we have purchased the misspelled domain name, wherefrom one is redirected to www.bindaasbargain.com.”

    3. Search engine friendly website with linkable content
    An easily navigable website allows Google to index all its pages thereby improving its search results. Implementing a valid HTML code and a sitemap using static text links (hyperlinks) facilitate crawling. So does minimizing the file size of all attachments, pictures, and videos. Tools like the SEO Link Analyzer simulate how a search engine spider crawls a site and help determine necessary changes that need to be made.

    Another aspect of SEO is linkable content. These include external (within different websites) and internal (from one page to another within a website) links. Both are highly valued by Google and improve a site’s search result ranking. Internal links have anchor text which should accurately reflect the content of the target page. Instead of words like ‘Hint’ or ‘Click Here’; two to three keywords should be used as link text.

    Don’ts: Apart from the must-do’s, a lot in SEO is dependent upon what not to do. With BMW Germany being spammed by Google for implementing Black Hat techniques, SEO experts are increasingly conscious of avoiding any SEO trick that Google considers unethical or illegal.

    • Stuffing Keywords: An effective usage of keywords enable search engines to discover your site but an overuse can cause them to ignore you.

    • Unnatural Link Building:
    One of the Black Hat techniques is when websites try to get a large number of back links using various spam techniques. Once caught, Google blacklists such sites, spamming them from its search results.
    • Plagiarism: Duplicate content is a huge challenge for SEO. Often search engines fail to discriminate between original and copied versions. This causes problems with Supplemental Results in Google.
    • Avoid Frames: These cause website accessibility and usability problems and make a site uncrawlable.

    As countless websites inundate the internet, SEO helps companies connect with their target audience. As search engine algorithms become more complex, the race for top ranks is heating up. Those who stay committed to the process are the ones who will stay ahead in the quest to be number one.



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    hazelnice

    Posts : 2
    Join date : 2011-03-24

    Re: SEO Tips and Tricks

    Post by hazelnice on Fri Mar 25, 2011 9:25 pm

    Keywords!
    Keywords is one of the key in successful SEO. Keywords will help you to put your site in top. So choosing your keywords must be done well.

    ricky028

    Posts : 9
    Join date : 2011-03-31

    Re: SEO Tips and Tricks

    Post by ricky028 on Thu Mar 31, 2011 1:29 am

    I agree with you that choosing the right keyword is the key. There is no doubt that the role of keyword in search engine optimization is very important. Keyword is one of the very first things that you will do when you begin to optimize your web site for high natural search engine rankings. You have to be very careful and specific with your keyword research. Targeting the wrong keywords is a very common mistake. You must avoid it and choose the right keywords for your website. It effectively increases your chance of appearing among the top results in search engines.



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    danial09

    Posts : 3
    Join date : 2011-09-30

    SEO Tips and Tricks

    Post by danial09 on Fri Sep 30, 2011 3:38 am

    Here are some of the top SEO tips for making sure that you are optimized for your keyword and you’re doing everything possible to ensure your site doesn’t get penalized by Google.

    Tip 1: Out of all the top SEO tips, this one will allow you to make sure your site is properly set up to get ranked. Make sure that you have a keyword density of 1-2% on your page. You want to make sure that your content is natural. Don’t overstuff keywords and try to include LSI (latent semantic indexing) terms on your page. You can go to the Google Keywords Tool, Google Wonder Wheel, and Google Suggest tool to find possible terms.

    There are many tools that you can use to analyze the onpage factors of the competitors that are ranking in the top 10 results. You want to model what they are doing to try to rank higher. Just keep in mind there are offpage factors and they may not be doing everything correctly. Your aim should be to do what they’re doing better.

    Tip 2: Here’s the of the SEO tips. Make sure your website is properly structured. You want to make sure that each page is optimized for one keyword, two at most. Don’t try to optimize for multiple keywords. This is one of the more important SEO tips you should be aware of because many people don’t know how to spread their keywords and pages. You will also want deep links (links to specific pages) that are relevant to that page’s keyword.

    Tip 3: When building links for your page, don’t focus on the keyword anchor text only. For example, if you’re trying to rank for “blue widgets”, it will appear unnatural to the search engines if there are only links pointing to your site with the word blue widgets. Try to mix it up with your site URL, keywords in different orders (ie. Widgets that are blue, cheap blue widgets, big blue widgets). Of course, you will want the majority of the anchor text being your main keyword target.


    http://www.reputationrhino.com


    Last edited by danial09 on Sun Jan 06, 2013 12:45 pm; edited 1 time in total

    HenrysWilson

    Posts : 1
    Join date : 2012-08-25

    Re: SEO Tips and Tricks

    Post by HenrysWilson on Sat Aug 25, 2012 1:15 am

    Hi

    Thanks for sharing such great information about SEO TIPS and TRICKS. It helped me alot. Thanks again

    careyengland

    Posts : 6
    Join date : 2012-09-26

    Re: SEO Tips and Tricks

    Post by careyengland on Thu Oct 04, 2012 9:48 am

    Great and informative post i like it.

    Garrymi

    Posts : 13
    Join date : 2012-10-05

    http://SeoDataService.com

    Post by Garrymi on Fri Oct 05, 2012 6:12 am

    SeoDataService helped me to improve my rankings dramatically.

    mathewross

    Posts : 21
    Join date : 2012-10-16

    Re: SEO Tips and Tricks

    Post by mathewross on Fri Oct 26, 2012 10:59 pm

    Thanks for sharing this valuable resource.



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